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Print + Digital Collateral ▸ Fogcutter Catering + Events
PROJECT TYPE
Graphic Design, Typography
CREATIVE DIRECTION
Caroline Hernandez ▸ brassicas.co
Co-Owner & Creative Director, Fogcutter
PROGRAMS
Adobe Illustrator, Adobe Photoshop
DATES
July 2019 - July 2020
Fogcutter was a San Francisco, California-based catering company that specialized in producing elegantly vibrant farm-to-table catering services for weddings and corporate events.
In addition to day-to-day event coordination and admin tasks, standard graphic design work consisted of producing printed menus and signage in a variety of formats for client tastings and events. Designs followed a set aesthetic using company-branded assets under the guidance of the Creative Director.
Menus were personalized for each event, designed to clearly list ingredients and indicate dietary restrictions of each selection for guest convenience, health, and safety.
Additional design work for Fogcutter included
– digital content for social media marketing campaigns
– product labels for client & vendor partner gift boxes
– individually personalized note card enclosures
– subscription meal kit recipe cards